Hi There!
Hi There!
I’m a leader/doer who builds brands that matter to people. I bring creative thinking – I did go to art school after all – and combine it with data and consumer insights – that’s the Virgo in me - to create multichannel strategies and campaigns that drive results.
I specialize in building brands that resonate. Whether conducting a consumer-focused audit of your current branding or developing positioning and identity from scratch, I’ll collaborate with you to craft a standout brand that drives consumer loyalty and stands out from the competition.
From comprehensive annual marketing strategies to quick assessments of existing efforts, I craft data-driven, full-funnel strategies and plans that consistently deliver double-digit growth. Think multichannel campaigns, messaging frameworks, and product launch roadmaps tailored to scale your business.
Feeling stuck or ready to scale faster? I dive deep into your data, channels, and strategies to uncover opportunities for growth. From boosting ROAS while scaling, to optimizing lifecycle marketing and running A/B tests, I help unlock the small wins that lead to big results.
Whether you're deciding to launch on a new platform or aiming to maximize engagement, I’ve got you covered. With over a decade of experience—from the rise of Facebook business pages to TikTok campaigns hitting millions of views—I excel in creating social strategies and managing content creators to amplify your brand story and drive meaningful consumer engagement.
Influencer marketing can transform your brand when done right. I’ll help you develop impactful strategies and execution plans to harness the full-funnel potential of influencer partnerships. PR, too, can go beyond awareness—I’ll guide you in crafting smarter strategies and finding the right partners to amplify your brand’s voice and impact.
As a former creative (yes, I’ve been behind the lens!) with years of marketing experience, I bridge the gap between creativity and strategy. From producing photo and video shoots to leading campaign development, I ensure your creative and marketing teams collaborate seamlessly to deliver work that’s both inspiring and results-driven.
Not ready for a full-time CMO just yet—whether it’s due to budget constraints or the stage of your business—I step in on a fractional basis to help steer growth, shape strategy, and provide leadership for your team as they execute the vision.
Need a fresh perspective or a refresh on your strategy? I’m here to provide assessments or craft single strategies and plans designed to deliver the results you’re aiming for.
Whether you need support for a specific project or help across a range of marketing tasks, I’m available on an hourly basis to provide flexible, results-driven assistance tailored to your needs.
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